Perfection stops momentum

Perfection stops momentum

In case you missed it, we have recently launched a new service called Market Fit

If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit.

In shipping the service, I faced the exact same obstacle that I see time and time again with start-ups and product launches:  Perfection stops momentum.

By my own admission, I was one or two months late in launching Market Fit as I continued to fiddle on the small stuff, I wanted to get it just right.

What I learnt was the more that I fiddled the deeper down the rabbit hole I went. And the deeper you go down the rabbit hole the bigger the reason not to ship.

I spent countless hours and days making sure I was happy with the font (Raleway vs. Helvetica), or refining the logo (I changed designer mid-way through) or vs. .co vs. .io ……… well, actually the list went on and on.

Perfectionism was just another form of procrastination 

Luckily, I remembered the big picture.

We had identified real customers with real ‘pains’ and we knew we had a solution that solved it.

I had to ship it. So I did.

With two partnerships in the offing, and four customer conversations underway my only regret is that I didn’t ship it earlier.

Validate your proposition and ship it – you have customers waiting.


This post originally appeared on The Exponential Agency

Related Posts

More from my site

  • Sales can fix other problemsSales can fix other problems Consultants get to talk with a lot of start-ups and early stage companies – it’s part of the job I love the most. Of course, all start-ups are different – diverse in their offerings and approaches, and the ways they build on very real customer needs and market opportunities. But for those expecting commercial success they all inevitably converge around sales. “A company with […]
  • Don’t get caught in the middleDon’t get caught in the middle I’ve been rebuilding the Generator website over the last few weeks. It’s been great, the site itself is simple, but it’s given me some good insight. Enough in fact to deliver three blogs. This week, something we all should avoid – the saggy middle… or custom versus off the shelf solutions. Website design has come a long way in a very short time. Eight years ago my wife Amanda […]