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Stop dealing in facts and remember you’re the product

Stop dealing in facts and remember you’re the product

There is a lot of press around Cambridge Analytica and their possible impact on the US election and Brexit. Don’t worry I’m not going to talk politics, but I have been fascinated in watching this all unfold and there are three marketing insights that I have picked up through all of the press and conjecture.

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My New Year’s resolution, broken for a mere $25

My New Year’s resolution, broken for a mere $25

My new year’s resolution, broken for a mere $25, you asked me to stop writing about Sky, but they just launched new pricing. Let’s unpack the pricing move, why they’ve done it, and what Sky needs to believe to make it commercially viable.

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Seriously you want me to come back?

Seriously you want me to come back?

How retailer pushed too hard on efficiency, which ended up wrecking the customer experience. You need to balance, the five c’s, the customer, commercials, competition, capability and capacity of the business.

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How I (unwittingly) aided and abetted the enemy

How I (unwittingly) aided and abetted the enemy

How we fought the SMS battles but lost the messaging war. While the incumbents fought over old products new players rode on top of their networks (OTT player) for free and built a whole new system.  While we were fighting against ourselves with last century’s weapons we were helping the real competition get strong

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