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Advertising isn’t marketing

Advertising isn’t marketing

Regular readers may have noticed my thing for Seth Godin – a very clever writer and thinker on all things marketing, he’s my regular go-to guy. It’s been a few weeks since I last mentioned him… he’s been a little off my radar. And then just last week he sent a blog...

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The power of referral marketing

The power of referral marketing

After a couple of weeks’ theoretical discussion (looking at the difference between marketing and advertising) I want to bring the discussion to life today by analysing a business showing phenomenal growth in a short life span – and all without traditional advertising....

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Give, give, give – ten ways to add value to a customer

Give, give, give – ten ways to add value to a customer

In the last couple of weeks I hope I’ve sold you on two key thoughts: Half the battle is turning up The battle is less bruising when you’re talking with old clients We talked last week about some things you could discuss with your old clients. But rather than call...

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Don’t get caught in the middle

Don’t get caught in the middle

I’ve been rebuilding the Generator website over the last few weeks. It’s been great, the site itself is simple, but it’s given me some good insight. Enough in fact to deliver three blogs. This week, something we all should avoid – the saggy middle… or custom versus...

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She knows more about you than you think

I’m on a product bent at the moment – after last week’s big push on audio books, this week I want you to meet Crystalknows. Crystal might be a little creepy at first, but once you deal with that, she is in fact a potentially fantastic tool for your business....

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But my customers are cheapskates

But my customers are cheapskates

Customer facing roles are among the hardest in the game. Known as the front line, these are  key positions, with the power to make or break your business – so it’s no wonder organisations invest big money to get the customer facing message and delivery spot on. We all...

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Beware of the ‘sample of one’

Beware of the ‘sample of one’

A few months back I found myself sitting in the offices of one of the country’s market leading companies, surrounded by clever people, in a proposition development meeting featuring a potentially ground-breaking product. There was a problem. All our decision making...

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Sales can fix other problems

Sales can fix other problems

Consultants get to talk with a lot of start-ups and early stage companies – it’s part of the job I love the most. Of course, all start-ups are different – diverse in their offerings and approaches, and the ways they build on very real customer needs and market...

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The psychology of popcorn pricing

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...

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How liquid are you?

How liquid are you?

You can’t go round the block a few times without skeletons in the closet. So you can understand why a recent piece from Accenture stopped me dead in my tracks. Thankfully, the world’s finest management consulting minds  mentioned the liquid workforce weren’t analysing...

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