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A Fanboy at Scale

A Fanboy at Scale

Last week I denied being an Amazon fanboy, however, I will put my hand up and say I’m definitely am a Tim Ferriss fanboy, and those that often read this blog will know I listen to a lot of his podcasts and read all his books. I had a double delight this week...

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Perfection stops momentum

Perfection stops momentum

In case you missed it, we have recently launched a new service called Market Fit If want you to get customer validated answers to your most difficult challenges – then we believe that this service is the best and fastest way to find your product market fit. In...

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Sign me up

Sign me up

You’ve probably seen the coverage on Unilever purchasing Dollar Shave Club for a cool $US1B… as one of the largest tech deals of the year it’s been written up extensively. This week I’d like to try a different tack and take a look at their underlying business model –...

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The psychology of popcorn pricing

The psychology of popcorn pricing

Judging by last week’s click throughs a lot of you found popcorn pricing interesting. This week I thought we’d go a little deeper, and spend some time looking at the psychologies underpinning “popcorn”. Popcorn pricing Movie time means choices… your film selection,...

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The McMasters of Bundling

The McMasters of Bundling

A bit of a family tradition at the end of the holidays is I allow the girls to choose an activity topped off with a meal at a restaurant of their choice. This is how this week played out: Me: Right girls, what do you want to do today – your choice: pools, beach, bike...

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Lessons from the start up breakfast

Lessons from the start up breakfast

One of the things I like about The Exponential Agency is not only do we get to work with great clients on challenging projects as a group but also we are dedicated to helping others and ‘giving back’.  This includes being involved in The Spring Board Trust,  as an AUT...

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The power of bundling

The power of bundling

Over the summer break, I was at the beach having a beer with a mate who I will call Nigel.  Now Nigel’s street had just been wired with fibre and he was looking forward to migrating to a new fibre plan and was wondering what service he should get.  Should he go...

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You’re better than a blunt axe and $50 off

You’re better than a blunt axe and $50 off

It looks like the power companies are active in the market at the moment.  I have just had a couple of interesting calls with them.  Same industry, different company and very different approaches…. Deal One: How many times have you had this call? “Hello sir… have I...

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Customer Value Equation

Customer Value Equation

Value = (benefits – costs) This equation is the most fundamental conscious or subconscious calculation made by a customer when comparing products, or purchasing goods and services. For a couple of reasons, it also presents a real challenge for marketers: A, Benefits...

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